Door one vs Door two

As I sit in my apartment tonight it's so quiet, I can hear the ticking sound on my new rose gold Charming Charlie's watch, I picked up this last weekend with one of my besties. I can literally hear every tick of the seconds that past by; the hundreds of seconds that pass by as I sit here contemplating and trying to understand why we humans are so hard to comprehend. 

Think about it; say you are given two doors to choose from. In door one, you are knowledgeable and aware of what stands behind it for the most part. You are familiar with what is inside, it's something you are comfortable with, but it's an old plain white door. There's nothing too special about it. In fact, some of the paint is chipped off and it's looking a little run down. 

Then there is door two. Door two is radiant in color. It catches your eye from down the block. It's new, it's unfamiliar and it's exciting. Sure, you don't know what's behind it, but you can't wait to find out. That's part of the intrigue; the pull towards the door. 

You end up picking door two, yet when you open it, you realize there is not a whole lot behind it, in fact the hinges just don't even fit right. It's radiant, it's eye-catching and it was exciting at first, but that's all it is. Then you realize that door one's run down appearance signified it's strength, it's character. It showed that, sure, maybe it had been slammed a few times, but it continued to hold on to the hinges, because it knows that even if it gets shut, eventually it will be re-opened. 

It's too late though. You've already selected door two and door one has been sold and hinged to a house that matches its interior perfectly.

So why? Why do we instinctually jump to door two, even though we know door one might just fit better? 

Well if you were hoping to get the answer, I'm sorry to disappoint. I don't have it. I don't know why we often choose door two when door one is the usually the better option. But what I do know, is that watch is still ticking, so maybe, just maybe, next time we will think about the decision with a little more thought and end up make the right selection.

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(images via google search)